Value Network Visualisation (VNV)

Company had a medical technology with a complicated value proposition supported by numerous clinical and RWE studies, and wanted to accurately track supporting evidence

Reviewed current study protocols, endpoints, value messages and overall value proposition, as well as existing study trackers. Proposed our unique VNV that stored every relationship between a study, its endpoints and intended value messages as pathways along with additional supporting information in the data matrix. Click for an interactive demo:

Enabled the team to accurately track supporting evidence and immediately see any evidence gaps or possible redundant studies