Value and Evidence Development

Company launching a new treatment for labour induction required a compelling value story and supporting evidence for pricing and reimbursement submissions

Delivered a suite of services, including a value story slide deck consisting of impactful messages and supporting graphics, cost-effectiveness and budget impact models, systematic literature review to fill evidence gaps for value story and models, as well as a health technology assessment (HTA) dossier and objection handler

Product successfully launched and reimbursed across Europe at a premium price to competitor