Company wished to develop a user-friendly budget impact model for a primary care asset to support field team meetings with payers/KOLs

Brainstormed the pros vs cons of Excel vs iPad/online application, and decided on an Excel model that was easy-to-follow and incorporated calculations in a transparent manner. Developed model in partnership with internal team based on feedback, and rolled out to field team via training workshop

Used in meetings with customers the day after Zinc approval with positive feedback from field team